MG2. Building and executing a brand from conception to everyday-use.
MG2 is a global architecture and design firm.
Goal. Instead of being focused on building types, we aimed to focus on the human experience.
Result.
A sturdy brand that not only highlights the firm’s history, practiced-nature and culture but leans into the future and a new approach to thinking about the work.
A refreshed website
New layouts and culture photos
Updated headshot style
Welcome kit waterbottles
Welcome kit envelope
Notebooks printed with Scoutbooks
Engraved Camper Cups
Flexible collateral system
Project boards
Document templates
Emerging brands campaign
This work was part design and part photography
Work. Brand design, photography, web design, environmental graphic design.
Team. Ryan Lascano, Ellen Dulweber, Robin Bundi, and many more…