Hush Puppies. Store of the future prototype.
An MG2 client, Hush Puppies is a global footwear and clothing brand.
Goal. A simple EGD and signage strategy to bring their comfy brand to life in-store.
Result.
A strategy for signage and environmental elements. Creating intentional space for brand imagery while down playing sales and designing intentional connections to their robust digital presence.
Large scale imagery focused on product and lifestyle
Flexible system for highlighting product and lifestyle photography
Signage strategy in action
Dressing room concept
A moment of surprise and delight
Sign holder design
Sign holder in use
Low-tech strategy for gamifying the store experience
Product messaging sign-holders
Product messaging on racks
A low-tech strategy for a personal store experience
Work. Messaging and In-store Tech Strategy, Production, Signage product design
Team. Mitch Pride, Design Director; Marta Abas, Design Lead; Cori Concepcion, Interior Design; Maurice Nosiette, EGD; Elle Reinhardt, Illustrator.