Fidalgo. A tapas bar and grocery.
MG2 is a global architecture and design firm, this concept was produced for an Open House.
Goal. Bring a grocerant to life in the heart of Madrona.
Result.
At Fidalgo or at home, this concept is founded on the idea of exploring tapas. A brand full of life, imperfection and discovery to capture a place that is grocery by day and restaurant by night.
![Street-side seating](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/d6a24f11-c57c-4ad4-865c-4356c8a45136/71_3000_18_01_N57_medium.jpg)
Street-side seating
![Restaurant view](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/8450b28a-adaa-4e67-a16d-a0eb0a5a6928/71_3000_18_01_N56_medium.jpg)
Restaurant view
![Grocery view](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/dae4804f-a905-41bb-80ad-8d1afa96ea05/71_3000_18_01_N55_medium.jpg)
Grocery view
![Packaging exploration](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/5c755752-11ba-4307-abdb-3370882b0746/71_3000_18_01_2018_Fidalgo_N7_medium+copy.jpg)
Packaging exploration
![Grocery bag and custom wine labels](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/040c3e04-ab84-4d29-a73f-b2ceb9b09a8e/71_3000_18_01_2018_Fidalgo_N14_medium+copy.jpg)
Grocery bag and custom wine labels
![Coaster](https://images.squarespace-cdn.com/content/v1/5fb0428090a41a74ef3cf2c1/5813273d-698a-4e4e-97c6-55a642abafcb/71_3000_18_01_2018_Fidalgo_N19_medium+copy.jpg)
Coaster
Work. Logo design, brand design, packaging, photography
Team. Robin Bundi, Graphic Design and Illustration; Ryan Lascano, Graphic Design and Creative Direction, Alecia Camp, interior design.